--- title: "Campaigns & Initiatives" date: 2026-06-04T14:07:00-04:00 author: Tierra Collins canonical_url: "https://brand.umd.edu/brand-platform/campaigns-initiatives" section: Pages --- # Campaigns & Initiatives *Brand Platform* **Campaigns & Initiatives** Some campuswide marketing and communications efforts have a complementary, but separate visual identity. They are not meant to replace the overall institutional branding. Use these style guides to understand when, where and how to apply them. # Fearlessly Forward *Maryland Day at the University of Maryland on April 27, 2024. Photo by John T. Consoli/University of Maryland* - [Get the guidelines](https://umd.box.com/s/an9tr0oikmorskugf7qnqevpjhxoktvj) - [Access the toolkit](https://umd.box.com/s/fkxh4oa1ibk42ds9sh8abvhr783dbevk) # Forward: The University of Maryland Campaign for the Fearless *Forward campaign letters outside of Riggs on Legacy Plaza. Photo by Stephanie S. Cordle/University of Maryland* - [Get the guidelines](https://umd.box.com/s/5npywkvgx67dwx9y4i3cgm1i43efsujd) - [Access the toolkit](https://umd.box.com/s/dokrnxqudnb5nlx02eho101rlnatmvsv) # Do Good *The ring sculpture and "Do Good" sign outside of Thurgood Marshall Hall at the University of Maryland.* - [Get the guidelines](https://umd.box.com/s/m6y1oqm3kdqaxehxh7u3kgb36ab2tpeq) - [Access the toolkit](https://umd.box.com/s/mpp2ku6zirv03jw8x9jjpgckh7azbd2v) **Toolkits Available** — Use these design templates to create customized assets to promote marquee campus events and initiatives on your unit’s marketing and communications channels. Log in to your UMD Box account to access the available toolkits.