Every day, the university communicates in a variety of forms, using a variety of sources, whether it's a pitch letter designed to persuade the media to cover a story, an e-newsletter targeted to alumni or a presentation by a faculty member to the College Park community. Each of these methods has to work in harmony, as the consistency—or inconsistency—in tone, style and messaging in our communications influences perceptions of Maryland as a whole.
Part of creating a positive perception of the university is engaging with the media to help convey our story to diverse audiences. A successful media relations program includes developing relationships with reporters and bloggers, mining interesting stories that differentiate Maryland and closely following the news cycle. Clear, concise and easy-to-understand press releases, pitch letters and advisories are also critical to successful story placement.
The stories we share directly through our websites, newsletters and e-newsletters have to be just as clear, credible and compelling. These provide opportunities to inform and entertain faculty and staff, students, alumni, donors and friends without a filter.
For more information on media relations, contact Katie Lawson, chief communications officer, at 301.405.4622 or email@example.com
. For more on story writing, style and e-newsletters, contact Lauren Brown, university editor, at 301.405.4612 or firstname.lastname@example.org