Acronym for the four colors used in the printing process. Cyan, magenta, yellow and black ink are combined to create other colors.
Often referred to as the "signature," the official graphic combination of the symbol and word mark.
Pantone Matching System (PMS):
Specific color inks.
The number of pixels in an inch of a digital image. A high-resolution image, 300 dpi or greater, is recommended for all printed material. 72 dpi is acceptable for most Web and video applications.
The color space used in Web and interactive design.
A graphic identifier that reflects the organization’s spirit and philosophy and promotes immediate identification by the intended audience.
Artwork created using mathematically plotted points instead of pixels, allowing it to be scaled and reproduced at any size without distorting the image.
Visual identity Program:
A system of graphics, color and typography, coordinated in such a manner so an audience can easily identify the organization, its constituent parts and its messages.
The institution's name, designed in a unique and individual typographic style.