---
title: Brand Checklists
date: 2026-08-19T12:16:00-04:00
author: Tierra Collins
canonical_url: "https://brand.umd.edu/resources-support/brand-checklists"
section: Pages
---
# Brand Checklists

*Resources & Support*

**Brand Checklists**



<span>New to the university? Launching a new campaign or initiative? Before you get started, review these checklists.</span>


# New Staff


<span>Welcome and congratulations on being one of the university’s newest brand ambassadors! Don’t forget to:</span>



### Add an email signature using the approved format.

<span>Choose one font and use a professional color such as black or dark gray. Including the pronouns you wish to be referred to by is encouraged. </span>[<span>Here's how to use pronouns appropriately</span>](https://today.umd.edu/how-use-pronouns-appropriately-fad1b19c-4ff9-4ed0-9cf1-7494c4ea7707)<span>. </span>

<span>All lines in the signature are optional. Please refrain, however, from including philosophical statements or quotations or images, such as the university logo.</span>

<span>**Michael Dean**</span>  
*pronouns: he/him/his*  
<span>Director, Business Applications</span>  
<span>University of Maryland</span>  
<span>A. James Clark School of Engineering</span>  
<span>2201 J.M. Patterson Building | College Park, MD 20742</span>  
<span>tel 301.405.2050 | eng.umd.edu | @ClarkSchool</span>


### Note the university’s name.

<span>We refer to ourselves as the University of Maryland. On subsequent references, use Maryland, UMD or the university, or Terrapins or Terps. The use of U-MD, UM and U of M is prohibited. The University of Maryland, College Park (and UMCP on secondary references) is used only when referring also to other schools in the University System of Maryland.</span>


### Download branded templates.

<span>The Office of Marketing and Communications offers </span>[<span>presentation</span>](https://umd.box.com/s/w6124n7kmnn8p89jjdotsupv7pulduft)<span> and </span>[<span>document templates </span>](https://docs.google.com/document/u/0/?ftv=1&tgif=d)<span>in various formats. </span>


### Add a Zoom background.

<span>The Division of IT has pre-loaded a selection of branded backgrounds to Zoom. Use one of these, or choose a campus beauty shot from our </span>[<span>photo library</span>](https://go.umd.edu/omcphotos)<span> and upload your own. </span>

- [Learn how to add a background to your UMD Zoom account.](https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0060387)



### Learn how to prepare for external events and speaking engagements.

<span>These engagements are the perfect opportunity to promote the UMD brand and help move our institution forward. </span>

- [Get tips and best practices on attending events.](https://brand.umd.edu/applying-the-brand/events)



### Add some Maryland gear to your closet.

<span>Reach out to your unit’s marketing and communications team, visit the </span>[<span>bookstore in the Adele H. Stamp Student Union</span>](https://stamp.umd.edu/dine_shop/university_book_center)<span> (UMD employees receive a discount on in-store purchases) or shop with a licensed vendor to grab your branded apparel and accessories.</span>


### Browse Maryland Today.

<span>Make sure </span>[<span>you’re subscribed</span>](https://cloud.email.umd.edu/md_today_opt-in)<span> to the e-digest of the university’s daily </span>[<span>news site</span>](https://today.umd.edu/)<span> to catch up on campus and community happenings.</span>





# New Campaigns &amp; Initiatives


Check off these tasks to ensure a smooth launch for your next marketing and communications campaign.



### Design &amp; Copy

- The correct colors, fonts and typography are used according to[ our visual identity](https://brand.umd.edu/visual-identity).
- All copy has been proofread and uses university style, as outlined in the [Editorial Style Guide](https://brand.umd.edu/applying-the-brand/editorial).
- You have usage rights for images and the appropriate completed [photo releases](https://brand.umd.edu/applying-the-brand/photography) for each subject.


### Logos

- The [logo](https://brand.umd.edu/visual-identity/logos) you’re using is approved by OMC.
- The appropriate [logo type](https://brand.umd.edu/visual-identity/logos/unit-marks) (tier 1, tier 2, etc.) is [used across all assets](https://brand.umd.edu/visual-identity/logos/usage).


### Website

- The URL is active, spelled correctly and loads properly across all devices.
- Google Analytics and/or Tag Manager has been installed and your new web property has been added to the [university’s master account](https://umd.box.com/s/rqev9pymrifuds8ylopu37loss7b6kxn). Email marketing@umd.edu for assistance.