Our Identity

The graphic system of logos, typography, color and photography that distinguishes a brand—is a powerful communications tool. Successful identity programs (think Apple or Coca-Cola) get to the heart of an organization's mission and uniqueness and express it across the full range of visual materials in a memorable way.

A cohesive identity program conveys an image of distinction and strength, building awareness and pride among those connected to a company or institution—such as the University of Maryland.

A carefully managed visual identity program also ensures that the university presents a consistent face and quality to its constituents as it works toward strategic objectives. Following the guidelines on UMD's visual identity enables you to make design decisions quickly, efficiently and cost-effectively.

For more information on visual identity, contact Margaret Hall, executive director of University Creative, at mhall1@umd.edu or 301.405.4611.