Light Pole Banner Guidelines

Updated July 9, 2024

The following light pole banner guidelines aim to create a visually appealing campus experience, strengthen brand unification and uphold university brand standards. To best support these goals, light pole banner usage is limited.

Banners should achieve one of the following goals in a unit’s marketing plan:

• Signal arrival or brand a physical location;
• Communicate a priority campus message;
• Commemorate an anniversary, achievement or special initiative.

Banners must be displayed for a minimum of four weeks and not to exceed one year.

Any school, college or unit seeking to install light pole banners must request approval from OMC. Student groups are not permitted to place light pole banners on campus.

Schools, colleges and units may request permission to install light pole banners, provided the banners will be 1) located in a contained footprint on campus, such as plazas and quads; and 2) located immediately adjacent to the building or facility represented by the requesting unit.

Banners on main campus roadways and parking lots are managed by OMC and are not available for requests (highlighted in red on the light pole banner map).

1. Unit requester submits the request form at least six weeks in advance of the desired install date

2. OMC reviews the request and follows up with a decision within one week.

3. Requester connects directly with the university’s preferred vendor on pricing, timing, etc. following OMC approval for placement

4. Requester provides designs and a proposed placement pattern to OMC for review

5. OMC provides feedback/approval on designs within one week

6. Pending final artwork approval by OMC, requester completes the installation process and payment with vendor

• Permitted banner locations are at the discretion of OMC.

• Banners must be removed within one year. A timeframe for take-down must be provided in the initial request.

• Payment for light pole banner printing, installation, maintenance and removal is the responsibility of the requestor.

• OMC encourages recycling after banners come down; contact omc@umd.edu for recycling options.

• Adhere to campus brand guidelines.
• Design around one focal point (or point of contrast).
• Prioritize visuals over text (use one-third text, two-thirds visuals as a guide).
• Text should be visible starting at a 10-foot distance. To test, print your design at business card size and hold it at arm's length.
• Use a maximum of two fonts (including your logo font).
• Do not use campus scenic photography for banner placements on campus grounds; vetted images of people are permitted.
• Use the provided templates and design system for your artwork for ease of review and approval.

• 24” width x 48” height

• Be mindful of the “safety area” where banner pockets and grommets are sewn: 4” pole pockets are at the top and bottom of the banner

• Artwork must be printed on both sides

• Full bleed is not necessary

• All fonts must be outlines

• Images should be at least 150 dpi

• Use Pantone 186 when printing banners with red backgrounds

• Acceptable file types:

  • PDF (multipage is acceptable)

  • TIFF/JPEG

Use options from the approved design system to create your banner sequence. Download templates.

The Office of Marketing and Communications does not provide custom banner design services.

• Be unique to the University of Maryland;
• Have a universitywide appeal, with a focus on internal audiences (students, faculty, staff);
• Include no discriminatory, obscene, threatening, violent, harassing, defamatory, or otherwise unlawful language, images, or other content;
• Commercial advertising; promotion or advertisement of any political candidate, parties or issues; and advertisement or promotion of any one religion; will not be permitted.
• Refrain from hard calls to action (e.g. learn more, sign up, etc.), URLs or QR codes.

The University of Maryland has a campuswide contract for light pole banner printing, installation and maintenance.

FASTSIGNS Annapolis

Kris Zientara
1812 Margaret Ave
Annapolis, MD 21401
410.927.1716
kris.zientara@fastsigns.com