Merchandise Guidelines

This mark must include the stylized capital “M” with a specific, horizontal Maryland-themed flag bar beneath it. Note the required double outline on the “M” and flag pattern in the bar.

On merchandise, the M bar must adhere to the following color combinations or use a one-color logo.

General merchandise can use various colors as long as it follows the one-color format above. The following are approved examples:

The M bar logo may not overlap with anything unless it is being used as pattern in the background or as a transparent mark in the background. 

This all-caps logo includes the word “Terrapins,” “Terps” or “Maryland” over a flag bar.

The verbiage may not be altered, such as in these examples:

This logo features the cartoon version of the university’s mascot, Testudo, holding the letter “M.” No alterations in his stance or what he is holding, wearing, color palette, or his facial expression are permitted.

Various colors are permitted on general merchandise as long as they follow the one-color format shown in the examples below or have received permission.

The logo may be filled with patterns and textures. It may not overlap with anything unless it is being used as a pattern in the background or as a transparent mark in the background.

Caricatures of the live university’s mascot, Testudo, and the muscle Testudo mascot are permitted on a limited basis for special as approved by Trademarks and Licensing.

“Fear the Turtle” is a rallying cry at the University of Maryland, most closely associated with athletics, but the phrase can be applied anywhere.

The stylized turtle shell brand mark, honoring the university’s connection to the native diamondback terrapin, is used primarily as an institutional branding asset. 

Nothing may overlap the shell unless it is in a designated rectangle space created by the Office of Marketing and Communications.

Various colors are permitted on general merchandise as long as they follow the one-color format, as shown in the example below.

Nothing may fill the shell without permission from Trademarks and Licensing and Creative Strategies.

These heritage marks have been used at different points in the university’s more than 150-year history.

Vendors must have a vintage license to use these marks. 

They may not be used with current marks. No alterations are permitted, except with colors. Student groups may not use vintage logos.

"Script Terps" is exclusively used by the Athletics Department. 

Reference to Byrd Stadium is no longer permitted. The venue’s name is SECU Stadium.

The permitted acronym for the university is UMD, not UM.

The creation of new or generic M logos is not permitted.

The following mark is no longer permitted.