Applying the Brand
Learn how to express the Maryland brand across a variety of mediums and use cases. While the guidelines and tips listed here aren’t one-size-fits-all, they’ll help you stay within the lines as you creatively bring the brand to life.
Brand Guidance
Follow guidance from the UMD-specific stylebook on grammar, spelling, punctuation and language usage to ensure consistent, clean writing.
Create and disseminate email communications that are on brand and adhere to best practices.
Unify our physical branding, make Terps feel at home and welcome visitors into our spaces.
Get inspired by ways to incorporate university branding into in-person experiences.
Produce images that are high-quality and memorable and showcase the best of UMD.
Produce branded products that build community and reflect our values.
Write engaging content in partnership with the Maryland Today team.
Capture and produce dynamic footage that upholds Maryland’s standard of brand excellence.
Design modern and accessible websites within the centralized UMD design system.
BRAND GOVERNANCE
The Office of Marketing and Communications oversees the management and protection of the Maryland brand, including its guidelines, visual identity and enforcement of brand standards. OMC is committed to fostering a positive culture of brand governance across campus, and it is the responsibility of the campus community to serve as dedicated stewards of the brand.
Questions about enforcement? Contact your unit’s marketing and communications lead or email marylandbrand@umd.edu.
Toolkits Available
Use these design templates to create customized assets to promote marquee campus events and initiatives on your unit’s marketing and communications channels. Log in to your UMD Box account to access the available toolkits.
WE’RE HERE TO HELP
Questions about brand application for a design? We’re happy to take a look and advise.