Visual Identity
Typography
Primary Typefaces
Two typefaces have been selected to represent the core institutional brand: Bembo and Interstate. To ensure our communications and marketing materials share a consistent look and feel, the brand typefaces should always be used.
To install and use these fonts, you must be signed in to an Adobe Creative Cloud account, which is available to all UMD students, faculty and staff.
Bembo, a serif book type that combines traditional forms with contemporary styling, is the typeface of the University of Maryland logo mark.
Bembo
Interstate is the primary typeface for University of Maryland marketing materials, conveying a modern, clean aesthetic. Use Interstate Bold for emphasis and headers, and Interstate Light for body text. Interstate Regular, Condensed and Compressed should be used for quotes, facts and attributions within designed graphics.
Open-Source Typefaces
If a free, open-source font is necessary to use (for example, in Google workspaces or Microsoft Office), the following alternatives may be used.
Crimson Pro, available through Google Fonts, is a suitable and approved alternative to Bembo.
Alternate Options: Georgia
Overpass is a suitable and approved alternative to Interstate. It is available to view and download from Google Fonts.
Alternate Options: Inter, Arial
Fearlessly Forward Campaign Platform
Druk Heavy Italic is a bold, expressive and condensed sans-serif type used for the Fearlessly Forward strategic campaign platform. Use of this font should be limited to headlines only. Access the Fearlessly Forward Brand Campaign Toolkit by logging in to your UMD Box account.
Open-source alternative:
Barlow Condensed-Bold Italic
Druk Heavy Italic
Campaigns & Special Initiatives
Some campuswide marketing and communications efforts have a complementary, but separate visual identity. Use these style guides to understand when, where and how to apply them.