Trademarks & Licensing
Maintaining the integrity of the University of Maryland’s marks, names, logos and symbols is essential to protecting its brand and reputation.
Protecting the Brand
Trademarks and Licensing, based in the Office of Marketing and Communications, is responsible for the use of the University of Maryland’s marks, logos, names, brands and symbols on products and services, licensing agreements, sponsorships and enforcement of the brand. We manage, protect and promote the use of our brand assets by ensuring that they are used properly.
- Manage: Oversee licensing agreements and usage rights across the institution.
- Protect: Guard the University's identity from unauthorized or inconsistent use.
- Promote: Ensure UMD's brand shows up consistently, confidently and with purpose.
Questions? Send an email to licensing@umd.edu.
Licensing Guidelines
Explore commonly used UMD logos and wordmarks and how they may be used on licensed merchandise.
Interested in producing or selling UMD-branded products? Learn how to apply for a license and get started as an official Maryland licensee.
Faculty, staff, departments, student organizations and Alumni Association-affiliated groups: Find out how to use Maryland trademarks on merchandise, promotional items and more.
Licensed Vendor Database
See a list of vendors that are approved to produce licensed merchandise using UMD's trademarks.
Frequently Asked Questions
Get answers to common inquiries about our trademarks and licensing program.
I’m a university internal unit or student organization. How do I order promotional items?
The ordering process protects the University of Maryland's marks, names and logos, ensuring that all products are consistent with our policies, values and brand standards.
How do consumers know that a product they are purchasing is licensed?
All officially licensed products have a label — hologram sticker, hang tag or indicia statement — identifying it as an Officially Licensed Collegiate Product by the Collegiate Licensing Co. This indicates that it is a quality product manufactured under the Labor Code Standards of the Fair Labor Association.
Who must be licensed?
Any manufacturer of products for resale or for promotion of a commercial venture bearing or using University of Maryland trademarks must be licensed.