Resources & Support
Find the tools, guidance and additional help to produce high-quality, on-brand marketing and communications materials.
Connect with OMC
The Office of Marketing and Communications (OMC) is a central resource for campus employees whose job functions span a variety of marketing and communications practices. In addition to providing standards and guidelines that unify the University of Maryland brand, we welcome collaboration on projects that align with the university’s strategic priorities.
Toolkits Available
Use these design templates to create customized assets to promote marquee campus events and initiatives on your unit’s marketing and communications channels. Log in to your UMD Box account to access the available toolkits.
Get tips on how to make media that is inclusive of all abilities, regardless of medium, and in compliance with federal guidelines.
These guidelines provide recommendations for the usage of generative artificial intelligence that encourage usage while upholding UMD’s brand standards.
New to the university? Starting a new campaign or initiative? Before you launch, review these checklists.
Get access to cross-campus collaboration, workshops and important updates from OMC.
Get guidance on servicing external media requests in partnership with OMC’s media relations team.
Follow these guidelines when managing social media on behalf of a UMD-affiliated account.
Terp Vault
This one-stop-shop for photo and video assets captures a breadth of the UMD community, special events and more.
go.umd.edu
Use our in-house solution to create short, branded URLs and QR codes.
Google Marketing Platform
Add your unit’s web properties to the centralized Google Marketing Platform (Analytics, Tag Manager, AdWords, etc.) to help with resolving verification, ad disapproval and other admin issues. Email marketing@umd.edu for assistance.