Brand Platform
Campaigns & Initiatives
Some campuswide marketing and communications efforts have a complementary, but separate visual identity. They are not meant to replace the overall institutional branding. Use these style guides to understand when, where and how to apply them.
Fearlessly Forward
Launched in 2022, Fearlessly Forward is the university’s long-term brand platform focused on the mission and values outlined in its strategic plan, Fearlessly Forward: In Pursuit of Excellence and Impact for the Public Good. Use this style guide to support storytelling, advertising and events related to our brand themes.
Forward: The University of Maryland Campaign for the Fearless
Launched in 2025, Forward is the university’s time-bound, philanthropic campaign. Use this style guide to support campaign storytelling, donor engagement and when producing events affiliated with the campaign.
Do Good
Do Good is a universitywide commitment to create a campus that empowers individuals to change our world for good. Use this style guide to align your Do Good communications efforts with university storytelling.
Toolkits Available
Use these design templates to create customized assets to promote marquee campus events and initiatives on your unit’s marketing and communications channels. Log in to your UMD Box account to access the available toolkits.